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Over 25 Years of Direct Response Experience

Top-performing professional with years of successful leadership developing and executing ROI-driven media and marketing strategies for leading consumer brands. Deep proficiency in all aspects of direct-to-consumer marketing, including online and offline media buying, website design, Ecommerce, SEO, SEM, social media, content creation, mobile marketing, web analytics and marketing optimization. Proven success in both strategy and execution.

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Expertise. Intuition. Ingenuity.



Strategy to Execution

My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and can help you grow your business.

Attract New Customers Today


Omni-Channel Approach

I can provide integrated media strategy as well as all types of media buying for a complete customer journey. Let me help you find the right target audience and give them the right message.



Expert Guidance

Do you have a project or idea that you’d love to bring to life? I can help you start your online business and digital footprint.

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What’s Being Said

In my 25 years working with Karen, I had no doubt that she was the best and most knowledgeable person to handle our millions of dollars of advertising. We built the business on her shoulders.

Fred Joyal, Co-Founder       

Karen is a very experienced & knowledgable direct marketing pro connecting all the dots on the customer journey. She is easy to work with and always available to help in a variety of ways in brand campaigns from media, data analytics and all things operational with a deep understanding of TV and digital media.

Tony Smith-Hastie, Co-Founder
Junee Brands LLC

The best way I can describe Karen is that she is a true “roll up your sleeves” and get it done professional. Karen embodies a non-stop winning attitude in everything that she does, she is very smart and articulate, she has tremendous poise and she is calm under pressure – and always finds a solution. I have had the privilege and pleasure of working very closely with Karen for several years on some very challenging projects (and clients) and was always very impressed with her organization, project management, her drive for success and hitting deadlines in a timely manner and her creativity in finding solutions. She has full command of the many nuances of business to consumer marketing and would be an asset to any team.

Magy Nakkashian, Executive Director of Brands & Campaigns
Launch DRTV

Karen is one the the best partners I’ve ever had the opportunity to work with over the course of my decade-plus career in digital marketing.  On top of being clear, communicative and passionate, she has always approached our projects with excellent strategic insights and solution-oriented directives.  Every brand I’ve worked on with Karen has experienced significant success after she has been at the helm and that is no coincidence.  If you have an opportunity to work with Karen, take it!

Kevin Lainez, Project Manager Conversion Systems

Karen is my go-to for all things pay-per-click and search-related marketing. An absolute expert and wealth of knowledge. And media buys, market analysis, website optimization, she is the best there is.

Sarah G, Director of Marketing
B2B Healthcare Company

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